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To understand why some email-campaigns work and many don’t, you must know the right things to do, and gaffes to avoid.

FREE
Course Access

Unlimited Duration

Last Updated

May 12, 2021

Learners

5

Total Time

54 minutes

Posted by
Total Steps

5

What Will You Learn

The discreet email is one of the most potent arrows in the quiver of a marketing and sales team. When social media software is fast losing its credibility, and influencer marketing not applicable in many scenarios, especially the B2B segment, companies pay more attention to email marketing.

The current market scenario, according to Smart Insights’ March 2021 Survey, overall industry-wise email open rates were close to 17%.

Another survey, by Campaign Monitor, states that industry average click-through rates are at 2.6%, and click-to-open rates are at an impressive 14.1%. The same survey also ascribes that email unsubscribe rate is a mere 0.1%, indicating once people sign-up for a newsletter or promotional content, they tend to get invested.

To understand why some email-campaigns work and many don’t, you must know the right things to do, and gaffes to avoid.

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Pursho Instructor
5 5
50

Trained

About Instructor

purshoLOGY is a privately owned Digital Products and Services & IT Support and Services business formed in 2012. Today we’re proud to boast a strong team of IT engineers who thrive on rolling up their sleeves and solving your Digital & IT problems and meeting your business needs.

Course Curriculum

  • Introduction FREE 00:10:00
  • The age-old principles 00:30:00
  • B2B Email Marketing: A Strategic Approach for Lead Generation 00:08:00
  • Quick Quiz 00:06:00
  • Write One Email Script 3 days
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